TV Advert: Getting around safely in COVID-19

Client: Drover

Brief: As coronavirus & social distancing restrictions were being put in place across the UK, this was an urgent opportunity to communicate Drover’s product offering in a new way. This advert went from concept to being aired on TV nationwide in less than two weeks.

As a car subscription service based solely online, Drover is perfectly placed to help people make their essential journeys in the safety of their own private car. Customers can browse, apply and pay for a car totally online, then have it delivered to their door by a driver trained in Coronavirus hygiene practices. Alongside this, we also wanted to communicate the flexibility that Drover’s car subscriptions offer, which is more relevant than ever in this time of low consumer confidence. With sensitive subject matter like this, it was imperitive to carefully tread the line between effective direct response TV advertising and an emotive & sensitive approach.

With a very tight budget and only 14 days from being briefed to it going on-air, this project had an incredibly quick turnaround made possible by closely collaborating with Studio90. My role in the project was script writing, production of composite graphics, selection & guidance of the voiceover artist, creative approval and digital distribution. Studio 90 managed creative production, ClearCast approval, and TV distribution.